Kid Rock unhinged: shoots cases of Bud Light because

Rogan criticized the backlash on an August 1 episode of his show, where he greeted Bryan before quipping: "And we're drinking Bud Lights, ladies and gentleman. Sorry. There's nothing wrong with it."

After they took gulps from their cans and toasted one another, Rogan continued: "People are so silly. We were just talking about silliness. One person made a really stupid decision, and now everybody's decided that Bud Light is the enemy. But that's like this thing that people do in America, where they just decide, 'Now I hate these people. These people are the enemy.'"

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Bryan also weighed in on the ongoing furor, saying that he fell foul of Bud Light detractors when he chose to speak out in defense of a family member.

Joe Rogan's most heated celebrity arguments on his podcastREAD MOREJoe Rogan's most heated celebrity arguments on his podcast
"I've [drunk] Budweiser and Bud Light for like my entire adult life," the musician told Rogan. "And then on Twitter I defended my sister's spouse, and people were like... people were p*****... And I was like, I didn't mean to do this. It was crazy."

In the earlier stages of the Bud Light backlash, Bryan publicly expressed his objection to the anti-transgender sentiment that he'd seen sweeping social media amid the backlash against the beleaguered beer brand.

"I mean no disrespect towards anyone specifically, I don't even mind @travistritt," he tweeted in April. "I just think insulting transgender people is completely wrong because we live in a country where we can all just be who we want to be. It's a great day to be alive I thought."

The message was endorsed by Sheryl Crow, who wrote "thank you" in response. Crow collaborated with Kid Rock on the tracks "Picture" and "Collide."

UFC has inked a six-year contract with Bud Light reportedly worth well over $100 million, reuniting the MMA giant and the popular beer brand and sparking fresh whining from some on the internet still upset that Bud Light once sent free beer to a trans influencer. “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than 15 years ago,” UFC CEO Dana White said in a press release. “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. ”Bud Light faced backlash for partnering with transgender influencer Dylan Mulvaney in April, and some conservatives including Sean Hannity aren’t done trying to raise hell out of it. On his show, Hannity called the partnership “stupid” and pressed White to denounce the move; White in turn only sang Bud Light’s praises, highlighting its past military partnerships and humanitarian aid.